Museum Design
Warsaw Ghetto Museum, Poland. 2020 - Ongoing
Having won the international juried competition in 2021, we were honored with the responsibility for conceiving and designing the comprehensive narrative exhibition at the Warsaw Ghetto Museum, ollaborating closely with the Krakow-based museum design agency, ARTFM. Drawing on meticulously crafted artistic installations, our approach aims to immerse visitors in a narrative that transcends traditional exhibition norms. By embracing a multi-sensory paradigm, we deftly interwove the senses of touch, sound, and sight, creating a rich tapestry of sensations that not only etched indelible memories but also fostered deeper connections with both tangible and intangible heritage. The culmination of our efforts resulted in a timeless and innovative fusion of heritage and foresight, leaving an enduring impact on those who engage with the exhibition.
Additional responsibilities include overseeing graphic design, sound design, film, and photography, sculptural and scenographic design. The management role involves overseeing a team of architects and designers, sourcing scientific expertise, facilitating communication between the curatorial team of historians, museum direction, and the design team. Our intricate coordination ensures a seamless integration of historical accuracy, artistic vision, and cutting-edge design, resulting in a captivating and impactful museum experience.
KADIST Art Foundation Residency, Paris. 2023 - Ongoing
We have been commissioned to collaborate with KADIST, a globally renowned non-profit contemporary art organization, to craft a groundbreaking artistic residency model in the heart of Paris. This initiative places a strong emphasis on fostering multidisciplinary collaborations, inviting internationally recognized figures celebrated for their innovative contributions to society in their respective fields. Our shared vision is to create a dynamic and transformative space that not only nurtures artistic expression, but also catalyzes meaningful cross-disciplinary interactions, further enriching the cultural landscape of Paris and beyond.
Six residents; researchers, experts, artists, and global citizens - will be invited each year for a duration ranging from one week to one month in the newly redesigned residence, by award-winning architect Lina Ghotmeh.
The curated programming, spearheaded by Station to Station, encompasses a spectrum of activities, including professional meetings, roundtable discussions, events, and dinners tailored to each invited participant. These initiatives are designed with a collaborative objective in mind—to ignite thought-provoking debates, foster international exchanges, and contribute to a collective reflection on societal challenges. Through this process, we aim to cultivate a robust network of experts across diverse disciplines, amplifying the impact of the residency and its meaningful contributions to global discourse.
Neom, Saudi Arabia. 2023
We were engaged in conceptualizing and designing an unprecedented multi-sensory technological spectacle amidst a breathtaking desert landscape. This visionary project aimed to illuminate the richness of Bedouin cultural heritage through a state-of-the-art immersive experience, seamlessly integrating a rich tapestry of auditory and visual elements. Our mandate encompassed the meticulous oversight of experience design, graphic design, sound design, and architecture on behalf of Avesta Group— a renowned industry leader in cultural projects worldwide.
The undertaking was nothing short of a journey into the heart of the NEOM region, where myriad stories and traditions were made visible. Our role involved not just creating an entertainment experience, but crafting a narrative that celebrates the depth and diversity of this unique geological and cultural environment.
Project to be revealed soon . . .
Docent, Worldwide. 2022-2023
During our tenure as Consulting Chief Visionary Officer at Docent, we led the strategic vision for the first mobile app utilizing advanced machine learning and human intelligence. Docent is the first AI-powered mobile application to offer a fully-personalized experience for discovering, accessing, and collecting contemporary art.
Responsibilities encompassed executive overall strategic consulting, providing leadership and guidance to shape the company's direction. Additionally, spearheaded voice rebranding initiatives, ensuring a cohesive and compelling brand identity. Crafting and executing effective marketing strategies as well as contributing to the app's overall visibility and user engagement, and managing strategic partnerships that further enhanced Docent's reach and impact in the global art community.
Moral Injuries of War, Worldwide. 2021 - Ongoing
Station to Station serves as an artistic and strategic advisor on the "Moral Injuries of War" project. A visionary production by artist and psychologist, Jack Saul, that intricately weaves together the voices of veterans from Iraq and Afghanistan, offering an immersive experience for a wider public. Through the integration of 3D spatial audio and ambient visual design, the production creates a captivating landscape of sound and light. This immersive journey invites the audience to explore the untold stories of war, following veterans as they grapple with their memories. By innovating at the intersection of testimony, civic engagement, and community, this profound experience challenges preconceptions and encourages a reconsideration of beliefs about war
Al Ain Palace Museum, Abu Dhabi. 2023
Station to Station was entrusted on behalf of Avesta Group to spearhead the exhibition design for the impending revitalization of the iconic Al Ain Palace Museum— an architectural gem and the cherished ancestral residence of the visionary founding father of the United Arab Emirates, Sheikh Zayed.
Guiding a team of architects and designers in navigating the intricate tapestry of heritage and innovation, while liaising between the design and content team and the Department of Culture and Tourism of Abu Dhabi. As well as ensuring that the renovated museum stands as a testament to both the rich history it embodies and the forward-looking spirit of the UAE, serving the local community while a beacon for international tourism.
Sollis Health, USA. 2022-2023
Our mission was to contribute to Sollis Health's vision as a premier luxury healthcare provider, dedicated to reshaping emergency medicine and elevating the overall healthcare experience for members, providers, and communities. We were commissioned to procure and meticulously curate an exclusive art collection spanning across multiple locations in the United States on behalf of Sollis Health.
Our approach extended beyond mere aesthetic considerations, as we carefully selected artworks not only for their inherent beauty but also for their editorial significance and their ability to captivate both existing and prospective clientele. In addition to various initiatives, Station to Station introduced an innovative art ambassadorship program, facilitating the acquisition of the most prestigious artists to further enhance the cultural enrichment within Sollis Health's healthcare environment.
Unfinished Festival, Romania. 2019
Station to Station worked as the guest curator for Unfinished, a vibrant community of global thinkers and makers. Part festival, part talks, part art, part undefined, Unfinished is an experience in constant evolution. The name itself reflects the project’s core belief: that making the world a more conscious place is a continuous work in progress. UNFINISHED surpasses the thresholds of classic event structures and bridges the gaps – both geographical and cognitive – between people, between generations and between practices. And beyond these bridges, we delve into what sprouts in between disciplines and anticipate what is not yet defined as one. We thus celebrate curiosity as the single most important shared value in the quest for change across fields and borders.
Unfinished is a week-long immersive experience, taking place every September since 2015 at the city’s National Museum of Fine Arts in Bucharest, Romania. Gathering a vibrant community of global thinkers and makers, Station to Station invited a wide range of speakers and performers, such as therapist and author Esther Perel, Neuroscientist Moran Cerf, Writers Priya Parker and Anand Giridharadas, Artist Sebastian Errazurriz, Designer Stefan Sagmeister, Filmmakers Eugene Jarecki and Boris Hars-Tschachotin, Geopolitologist Virginie Raisson-Victor, Activist and Entrepreneur Lionel Bensemoun, Philosopher Marie Robert etc...
Les Napoleons Conference Series, France. 2019-2021
From 2019-2021, Ella headed programs for the French bi-annual conference series, Les Napoleons, a conference series and global community of top ranking key players across disciplines interested in culture, innovation, and the power of sharing taking place in Arles every summer, and in Val d’Isère during the winter. President Barack Obama was their guest of honour in 2017.
Within a few months at the helm of the company, we helped to transform these seasonal summits into more diverse, artistic and international events. Among the guest speakers and performers invited were Kickstarter co-founder Perry Chen, Rabbi Delphine Horvilleur, Luma Art Center Founder Maja Hoffman, Former French Minister of Justice Christiane Taubira, Chairman of Grand Palais Chris Dercon, acclaimed Chef Thierry Marx, Mayor of Paris Anne Hidalgo, French Imam Ludovic Mohamed Zahed.
Neuehouse, USA. 2016-2019
From 2016-2019, Station to Station ran cultural programming for NeueHouse, a private work and social space for creators, innovators and thought leaders to gather and connect. With iconic buildings in NY and LA, timeless design, thought-provoking cultural experiences and elevated hospitality. NeueHouse is the social home and ideal environment for creative progress.
During our tenure with the brand at flagship site in Manhattan’s Flatiron district, we established NeueHouse as not only a place to work and engage with like-minded members, but as a cultural nexus of live experiences, activations, art curation and programming. We created and produced over 350 cultural events — including Salman Rushdie, Trevor Noah, JR, Blanca Li, Jon Batiste, RoseLee Goldberg, Mario Batali, Christo, Keanu Reeves, Joyce Carol Oates, The Trisha Brown Dance Company, Gael Garcia Bernal, Chris Anderson, Werner Herzog, Nora Chipaumire, Deepak Chopra, Arianna Huffington, Anna Wintour, and many more.
Station to Station curated a suite of branded editorial content that lived at the intersection of media and commercial enterprise, and, lastly, the first edition of NeueHouse ART, an exhibition series - featuring 20 emerging and established NY-based artists in conversation with the dynamic architecture of NeueHouse designed by David Rockwell.
Pioneer Works, Center for Art and Innovation, USA. 2013-2015
In 2013, Ella was hired by artist Dustin Yellin to become the founding Program & Managing Director of Pioneer Works, Center for Art and Innovation, a non-profit cultural center in Red Hook, Brooklyn, dedicated to experimentation, education, and production across disciplines.
As the Center’s first Director, she was integral in shaping Pioneer Works’ residency, exhibitions and performances programs, as well as in building local and international partnerships. She worked with the founder to turn an abandoned brick and wood iron factory into one of New York’s most exciting and progressive art institutions; and helped create the center's core identity - one that transcends disciplinary boundaries to foster a community where alternative modes of thought are activated and supported, and where culture is accessible to all.
Spearheading Pioneer Works’ first ever annual fundraiser, coined the Village Fete, as well as the center's trademark monthly event: Second Sundays, an open house featuring open studios, performances and live music. Ella organized over 25 exhibitions alongside concerts, conferences, music, film and performing arts festivals, science talks and fundraisers.
Les Films de l’Air, France. 2018
Station to Station has been a founding partner in the independent Paris-based production company Les Films de l’Air since its inception in 2011. Les films de l'air produces and promotes innovative, socially-engaged documentary films. The company also curates original film series both in Europe and in the United-States.
In 2018, Station to Station produced Like Dolls I’ll Rise, a work of powerful original poetry starring 200 one-of-a-kind Black dolls created between 1840 and 1940, by anonymous African-American women, who tell a story of resistance, love and identity. Gathered together by Debbie Neff, the film is inhabited by the voices of women who bring the history of black America, racism and segregation, out of the shadows. Photographic documents also place them in the context of black and white children who had similar dolls. The film was first shown at the Maison Rouge contemporary Art Center in Paris, as part of a large exhibition on American Black Dolls - and has since traveled all around the festival circuit.
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